What is Mystery Shopping?

"Mystery Shopping" is research; it is where a mystery customer interacts with your business with the intention of measuring and evaluating how well your policies, procedures and standards are being followed by your employees. The interaction could be in the form of an email enquiry, a phone call enquiry, or a visit to your shop to make a purchase, do a demo, or simply to observe how outlets function during a particular time of day. The objective is to test your established policies and procedures, and measure your standards against benchmarks.


Objectives & Solutions

Case Studies & Examples

Survey Sample Templates

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